Invite Your Colleague and Save INR 6,500
STARTS ON TBD
DURATION 9 Months Live Online Sessions Twice a Week Wednesday & Thursday 6:30 PM to 8:00 PM
ELIGIBILITY Graduation in any discipline with minimum 1 year of work experience is mandatory
STARTS ON TBD
DURATION 9 Months
PROGRAMME FEE INR 1,25,000 + GST

PROGRAMME HIGHLIGHTS

The marketing landscape is evolving rapidly. Whether you are leading a team or a novice in the field, you need knowledge of relevant tools and techniques to be able to connect and convince an ever demanding and informed buyer.

The Post-Graduate Certificate in Sales & Marketing Communication programme from MICA (formerly known as Mudra Institute of Communication, Ahmedabad) will help you strategically think of marketing challenges and recalibrate ways of connecting and influencing customers through digital and traditional channels. Through this programme, you will gain fundamental knowledge, skills and frameworks needed to manage effective and integrated sales and marketing communication strategies.

Learn from One of India's Foremost Strategic Marketing & Communication Institutes

Interact and Learn from Leading MICA Faculty and Industry Experts

NEW

Move up at work with personalised Career Services (Plus)

Gain Actionable Insights in Strategic Marketing, Sales & Communication

Receive a Certificate of Completion and be eligible for the MICA Executive Education Alumni Status

Learn from One of India's Foremost Strategic Marketing & Communication Institutes

Interact and Learn from Leading MICA Faculty and Industry Experts

NEW

Move up at work with personalised Career Services (Plus)

Gain Actionable Insights in Strategic Marketing, Sales & Communication

Receive a Certificate of Completion and be eligible for the MICA Executive Education Alumni Status

LEARNING OUTCOMES

EVALUATE

Learn how to evaluate and assess evolving market dynamics

ALIGN

Understand how to effectively align strategic marketing, sales and communication initiatives with the overall business strategy

UNDERSTAND

Gain a practical understanding of branding and omnichannel marketing along with their business impact

EXPLORE

Explore frameworks and tools needed to enhance decision-making capabilities

DEVELOP & LEAD

Understand how to develop and lead effective sales and marketing teams

IMPLEMENT

Gain exposure to the techniques, challenges and nuances in implementing sales, marketing and communication activities

PROGRAMME MODULES

  • MODULE 1: Marketing Management
  • MODULE 2: Services Marketing
  • MODULE 3: Consumer Behaviour: Online and Offline
  • MODULE 4: Marketing Research
  • MODULE 5: Industrial Marketing (B2B Marketing)
  • MODULE 6: Sales and Distribution Management
  • MODULE 7: Media and Communications
  • MODULE 8: Advertising
  • MODULE 9: Strategic Brand Management
  • MODULE 10: Customer Relationship Management
  • MODULE 11: Digital Marketing
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PROGRAMME DIRECTOR & FACULTY

Dr Anita Basalingappa

Professor, Marketing & Chairperson - Online Programmes, MICA

PROGRAMME CERTIFICATE

Participants will be awarded a certificate of completion, upon meeting all evaluation components and maintaining a minimum attendance of 70%. Additionally, these participants will also be eligible for the prestigious MICA Executive Education Alumni Status.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,181
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Mar 24, 2021 Application fee: INR 2,500 + GST
ROUND 2 Last Date: Apr 16, 2021 Application fee: INR 2,500 + GST
ROUND 3 Last Date: May 11, 2021 Application fee: INR 2,500 + GST
In association with Eruditus
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