Post-Graduate Certificate in Sales & Marketing Communication is designed to help you strategically think of marketing challenges and recalibrate the ways of connecting and influencing customers.

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DURATION 9 Months Live Online Sessions Twice a Week Wednesday & Thursday 6:30 PM to 8:00 PM

PROGRAMME FEE INR 1,25,000 + GST View Payment Plan Loan offered at EMI of INR 5,181 Special Corporate Enrolment Pricing

ELIGIBILITY Graduation in any discipline with minimum 1 year of work experience is mandatory

STARTS ON TBD

DURATION 9 Months

PROGRAMME FEE INR 1,25,000 + GST

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PROGRAMME HIGHLIGHTS

The marketing landscape is evolving rapidly. Whether you are leading a team or a novice in the field, you need knowledge of relevant tools and techniques to be able to connect and convince an ever demanding and informed buyer.

The Post-Graduate Certificate in Sales & Marketing Communication programme from MICA (formerly known as Mudra Institute of Communication, Ahmedabad) will help you strategically think of marketing challenges and recalibrate ways of connecting and influencing customers through digital and traditional channels. Through this programme, you will gain fundamental knowledge, skills and frameworks needed to manage effective and integrated sales and marketing communication strategies.

Learn from One of India's Foremost Strategic Marketing & Communication Institutes

Interact and Learn from Leading MICA Faculty and Industry Experts

NEW

Move up at work with personalised Career Services (Plus)

Gain Actionable Insights in Strategic Marketing, Sales & Communication

Receive a Certificate of Completion and be eligible for the MICA Executive Education Alumni Status

Learn from One of India's Foremost Strategic Marketing & Communication Institutes

Interact and Learn from Leading MICA Faculty and Industry Experts

NEW

Move up at work with personalised Career Services (Plus)

Gain Actionable Insights in Strategic Marketing, Sales & Communication

Receive a Certificate of Completion and be eligible for the MICA Executive Education Alumni Status

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LEARNING OUTCOMES

EVALUATE

Learn how to evaluate and assess evolving market dynamics

ALIGN

Understand how to effectively align strategic marketing, sales and communication initiatives with the overall business strategy

UNDERSTAND

Gain a practical understanding of branding and omnichannel marketing along with their business impact

EXPLORE

Explore frameworks and tools needed to enhance decision-making capabilities

DEVELOP & LEAD

Understand how to develop and lead effective sales and marketing teams

IMPLEMENT

Gain exposure to the techniques, challenges and nuances in implementing sales, marketing and communication activities

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PROGRAMME MODULES

MODULE 1: Marketing Management
MODULE 2: Services Marketing
MODULE 3: Consumer Behaviour: Online and Offline
MODULE 4: Marketing Research
MODULE 5: Industrial Marketing (B2B Marketing)
MODULE 6: Sales and Distribution Management

MODULE 7: Media and Communications
MODULE 8: Advertising
MODULE 9: Strategic Brand Management
MODULE 10: Customer Relationship Management
MODULE 11: Digital Marketing

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PROGRAMME DIRECTOR & FACULTY

Dr Anita Basalingappa

Professor, Marketing & Chairperson - Online Programmes, MICA

PROGRAMME CERTIFICATE

Participants will be awarded a certificate of completion, upon meeting all evaluation components and maintaining a minimum attendance of 70%. Additionally, these participants will also be eligible for the prestigious MICA Executive Education Alumni Status.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.

Early applications encouraged. Limited seats are available.

View Payment Plan

Loan offered at EMI of INR 5,181

Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Mar 24, 2021 Application fee: INR 2,500 + GST

ROUND 2 Last Date: Apr 16, 2021 Application fee: INR 2,500 + GST

ROUND 3 Last Date: May 11, 2021 Application fee: INR 2,500 + GST

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The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

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The following instalment options are available for MICA's Post-Graduate Certificate in Sales & Marketing Communication programme:

Programme Fee: INR 1,25,000 + GST

	Instalment Amount	Remarks
Instalment 1	INR 50,000 + GST	May 24, 2021
Instalment 2	INR 40,000 + GST	Sep 10, 2021
Instalment 3	INR 35,000 + GST	Dec 10, 2021

Note: GST (currently @ 18%) will be charged extra on these components.

Application Deadlines

	Application Fee	Dates
Round 1	INR 2,500 + GST	Mar 24, 2021
Round 2	INR 2,500 + GST	Apr 16, 2021
Round 3	INR 2,500 + GST	May 11, 2021

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

Eruditus has partnered with student loan provider who can provide loans to Eruditus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:

Propelld (https://propelld.com)
Eduvanz (https://eduvanz.com)

Student Loan Details

Programme Fee	Maximum Loan Amount Available	Tenure (months)	EMI
INR 1,25,000 + GST	INR 1,40,125	36	INR 5,181

Note:

The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 6/12/18/24/30/36/42/48
Eduvanz: 12/24/36/48

How to apply for a student loan?

STEP 1: You must complete the

Application process for the programme
Pay the application fee or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme

STEP 2: You must complete the loan application form available at the below mentioned URLs

For Propelld at https://propelld.com/signin
For Eduvanz at https://eduvanz.com/Eruditus

If you need assistance in filling out the loan application form please email Eruditus at info@eruditus.in.

STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.

Please Note:

Eruditus does NOT make any recommendation on whether students should or should not avail of a loan to enrol into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Eruditus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fee, documentation charges etc. before disbursal of loan.
Eruditus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Eruditus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Eruditus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Eruditus as required under the arrangement that the loan provider has with Eruditus.
On specific request by the loan provider, Eruditus may inform the loan provider about your employment status, the programme fee, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Eruditus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.

Career Services (Plus) Offerings:

1. Career Management Workshops (Group sessions):

Building an Impressive Resume (Group Session):
A 90-minute webinar by career management experts from the industry covering the basic elements of building the correct resume to attract the right opportunities.
Enhancing Personal Branding (LinkedIn Profile) (Group Session):
A 90-minute webinar by career management experts from the industry who will tell us why LinkedIn is an essential personal branding tool and how to utilize it for professional networking, job search and more.
Interview Preparation (Group Session):
A 90-minute webinar by career management experts from the industry who will impart an overview of the branding concept which will help students communicate their value and unique assets to others during the interview process.

2. Personalised Profiling & Discussion on career goals (One-on-One):

Individual 30-minute coaching session on -

Feedback on resume & LinkedIn profile.
Discussion on career goals & action plan to achieve career goals.

3. Mock Interviews (One-on-One):

Individual online 30-minute mock interview session -

25 – 30 minutes mock interview for the desired role in the job market, followed by feedback on areas of strength and areas of improvement.
Tips on how to present yourselves in an interview for maximum impact.

4. Job Search Support (One-on-One):

The Eruditus India Career Services (CS) Team will work with you during your course tenure and present relevant job opportunities in India to you. Some of these job opportunities may translate into job interviews depending on whether your profile matches the job position.

Please note:

This service is available only for Indian residents enrolled into select Eruditus programmes.
This service is provided by Eruditus. Our partner Educational Institutions are NOT involved in providing this service.

PROGRAMME HIGHLIGHTS

LEARNING OUTCOMES

PROGRAMME MODULES

PROGRAMME DIRECTOR & FACULTY

Dr Anita Basalingappa

PROGRAMME CERTIFICATE

Early applications encouraged. Limited seats are available.

View Payment Plan

Loan offered at EMI of INR 5,181

Special Corporate Enrolment Pricing

Application Deadlines

The Learning Experience

View Payment Plan

Programme Fee: INR 1,25,000 + GST

Application Deadlines

Special Corporate Enrolment Pricing

Student Loans and Financing

Student Loan Details

How to apply for a student loan?

MICA Executive Education Alumni Status

Eruditus India Career Services (Plus)