MICA’s Advanced Certificate Programme in Marketing Analytics explores the latest methods and concepts in market research, to help you craft a productive and result-oriented marketing strategy to perfection. Filter the correct data, apply multiple research techniques for a data-informed marketing strategy and use Machine Learning applications to predict and prepare for future outcomes.
Eligibility: Graduate or Diploma (10+2+3) in any discipline.
CMOs believe marketing will undergo fundamental change over the next five years, with analytics being one of the key drivers
Online advertisers are expected to implement personalized marketing in some form or another. Such personalization can only be achieved with condensed data from the people themselves.
Global market players admit that machine learning capabilities are essential when it comes to delivering personalized experiences to the customer.
15+ Quizzes and
With over 4,500+ alumni across the globe, MICAns are flagbearers of excellence in the field of strategic marketing and communication
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
Digital Platform & Strategies,
& Specialisation Lead – Marketing Analytics
Dr Dharun holds a Masters of Engineering (M.E.) degree in Industrial Engineering from PSG College of Technology, Coimbatore and a PhD in Marketing and Analytics from the National Institute of Technology (NIT) Tiruchirappalli... More info
Prof. Niyati specializes in Economics with a specific interest in Macroeconomics and Econometric Modelling. Her academic credentials include an MPhil in Economics (Class of 2010) & Ph.D. (Class of 2014) from Pondicherry Central University... More info
Participants will be awarded a Certificate from MICA on successful completion of the programme with a 70% of score in evaluation. Participants with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of MICA.